News
Updates from the studio: new projects, collaborations and what is happening at Lapotta right now.
Instagram Live as an Ad: The Brand's Partnership Ad or the Creator's Boost
From 29 September 2026 Meta is gradually rolling out live partnership ads on Instagram, and creators can boost streams. What contracts should cover.
TikTok One Pay: Creators Are to Be Paid for Brand Deals in Under 30 Days
On 24 September 2026 TikTok introduced One Pay: creators are to be paid through TikTok One in under 30 days. There is no official page yet.
YouTube Creator Partnerships: Creators Give Brands Access With a Code
On 23 September 2026 YouTube introduced a code: the creator shares it, the brand sees the numbers and can promote the video as an ad.
Environmental Advertising from 27 September: New UWG Rules Also Apply to Social Media
From 27 September 2026, Germany applies stricter rules to environmental claims in ads, including on social media. Running UGC ads get no grace period.
Meta's Creator Marketing Hub: Expiring Permissions Don't Replace a Contract
Meta launched its Creator Marketing Hub on 15 September 2026 and announced expiring permissions. The usage period still belongs in the agreement.
The UGC Guides Are Available in German, English, Russian, and Polish
Every article in the UGC guides on lapotta.com is available in four languages and names its author. Prices always show the date they were last checked.
Universal Locks Out Influencers: What the Odyssey Decision Tells Brands
Universal Pictures is skipping influencer previews for Christopher Nolan's film launch. Why the signal means more than a Hollywood detail, and what brands should take away for their creator content.