The UGC Guides Are Available in German, English, Russian, and Polish

If your brand advertises in several countries and your team reads more than just German, you need material you can forward. That is why every article has the same address in every language, just with a language code added: the German article www.lapotta.com/blog/was-ist-ugc is available in English at www.lapotta.com/blog/en/was-ist-ugc and in Polish at www.lapotta.com/blog/pl/was-ist-ugc. That way, every colleague gets the same content in the language they work in. As of 11 September 2026, there are ten articles.

You know who is writing. Under every article title it says who wrote it: my name, my base near Hamburg, and the brands I have produced for. So when a text tells you something about usage rights or costs, you know who the statement comes from and can ask me directly. There is no agency between you and me.

Prices with a date. I list my prices openly: a single video starts at 250 euros, a three-video bundle at 700 euros, a five-video bundle at 1,150 euros. Each includes organic and paid usage rights for twelve months in the DACH region (Germany, Austria, Switzerland); for other countries, we agree the terms in advance. Prices and scope of rights checked on 11 September 2026.

Three articles to read next

• What Is UGC? Definition, Formats, and What Brands Use It For, published on 13 August 2026: the place to start when you need to explain internally what UGC is, which formats there are, and what it costs.
• UGC Usage Rights: The Checklist Before You Book, published on 10 September 2026: a checklist with a text block you copy straight into your briefing.
• Having a Product Video Made: Deliverables, Costs, Process, published on 10 September 2026: what gets delivered with a product video, when a studio is the right fit and when a creator is, plus a checklist to tick off when comparing offers.

You will find all articles in the guides overview.