The Guide Section Is Now in Four Languages, With Bylines and With Prices

The guide section on lapotta.com has been reworked. Three things have changed, and all three come down to the same point: anyone reading here should know who it comes from and where they stand.

Four languages, same content

Every guide is now available in English, German, Russian and Polish. Not as an excerpt and not as a machine translation on the side, but as a complete version with its own title, its own description and its own internal links. The switch ran through July, and as of today the section is complete.

This is where Lapotta differs from the platforms: one video, one named contact, four markets. It was overdue for the guide section to do the same.

Every article says who wrote it

Until now, nothing under the headlines said who had written the text. The name existed only in the technical data record and in small type in the footer. From now on, every title carries a line with name, role and location, linked to the profile.

That sounds like a detail and it is not. With texts that name prices and answer questions about usage rights, “who is actually saying this” is the first question a buyer should ask.

Prices are now in the articles too

The price ranges used to sit on the homepage only, and the guides skirted around them. That was unnecessarily cautious. A single UGC video starts at 250 euros, a three-video bundle at 700 euros, a five-video bundle at 1,150 euros, each including organic and paid usage rights for twelve months. Prices checked on 13 August 2026, and from now on that check date appears everywhere a number does.

Newly added

• What is UGC? Definition, formats and what brands use it for, the introductory article that so far existed only as an FAQ answer on the homepage.
• A separate article on usage rights, with a checklist and a text block to copy into the briefing, follows on Monday.

The overview is here: all guides.