Blog
Honest articles on UGC and creator marketing: what it costs, how the collaboration works and what actually moves the needle for your brand.
UGC Platform for Brands: What Really Matters When Choosing One
Self-service marketplace or managed service? As a UGC creator, I explain which criteria really make the difference when choosing a UGC platform: briefing, creator vetting, usage rights, and internal workload.
Finding a UGC Creator: How Brands Pick the Right Creator
From a UGC creator who produces for brands herself: which selection criteria actually matter, what the quality check looks like, and why usage rights need to be settled before the job starts.
UGC Video for Brands: Authentic Ad Videos Instead of Polished Spots
When a UGC video beats polished production in Meta and TikTok ads, which three formats perform strongest, and what the briefing process with a creator looks like in practice.
Booking a UGC Creator: How the Collaboration Works
You want to book a UGC creator and don't know what to expect? Here I explain the process from my own practice: from first contact to the finished video file.
What Does UGC Cost? Price Ranges and Packages at a Glance
If you want to order UGC videos for your brand, price is an early question. Honest ranges, what drives the price, and what you get for your budget, without fantasy numbers.
UGC vs. Influencer Marketing: Which Brings Your Brand More?
UGC or influencer marketing? Both formats look similar but work fundamentally differently. An honest comparison for brands that want to spend their budget wisely.
UGC Agency from Germany: Authentic Ad Videos for Your Brand
You need UGC for your brand and wonder who does it and what it costs? An honest overview: agency or individual creator, process, price range, and what really matters.