Guides
Honest articles on UGC and creator marketing: what it costs, how the collaboration works and what actually moves the needle for your brand.
UGC Video Format for TikTok, Reels and Shorts: Length, 9:16 and Safe Zones
Which format do UGC videos need for TikTok, Reels and Shorts? Aspect ratio, length and safe zones according to the official specifications.
Setting Up Partnership Ads: Running UGC Ads Through Instagram and Facebook
Here is how a brand runs a UGC video as a partnership ad through the creator's Instagram or Facebook account, from the code to account access.
Spark Ads With UGC: How the Ad Runs Through the Creator's Account
Here is how a brand runs a UGC video as a Spark Ad through the creator's TikTok account, from the code in the app to redeeming it in Ads Manager.
A UGC Briefing That Works: A Template to Copy
This guide covers the twelve points that belong in a UGC briefing before the shoot and the four mistakes that cause rework, plus a template to copy.
Having a Product Video Made: Deliverables, Costs, Process
What a product video actually delivers, how to pin the deliverables down before you book, and when a studio or a creator is the right tool.
UGC Usage Rights: The Checklist Before You Book
Duration, channels, whitelisting, Spark Ads: what a usage rights agreement has to cover, plus a text block to copy straight into your briefing.
What Is UGC? Definition, Formats, and What Brands Use It For
UGC is content in the style of real customer videos, produced for a brand's own ad channels. What it means, which four formats count, and what it costs.
UGC Platform for Brands: What Really Matters When Choosing One
Self-service marketplace or managed service? As a UGC creator, I explain which criteria really make the difference when choosing a UGC platform: briefing, creator vetting, usage rights, and internal workload.
Finding a UGC Creator: How Brands Pick the Right Creator
From a UGC creator who produces for brands herself: which selection criteria actually matter, what the quality check looks like, and why usage rights need to be settled before the job starts.
UGC Video for Brands: Authentic Ad Videos Instead of Polished Spots
When a UGC video beats polished production in Meta and TikTok ads, which three formats perform strongest, and what the briefing process with a creator looks like in practice.
Booking a UGC Creator: How the Collaboration Works
You want to book a UGC creator and don't know what to expect? Here I explain the process from my own practice: from first contact to the finished video file.
What Does UGC Cost? Price Ranges and Packages at a Glance
If you want to order UGC videos for your brand, price is an early question. Honest ranges, what drives the price, and what you get for your budget, without fantasy numbers.
UGC vs. Influencer Marketing: Which Brings Your Brand More?
UGC or influencer marketing? Both formats look similar but work fundamentally differently. An honest comparison for brands that want to spend their budget wisely.
UGC Agency from Germany: Authentic Ad Videos for Your Brand
You need UGC for your brand and wonder who does it and what it costs? An honest overview: agency or individual creator, process, price range, and what really matters.