Guides · 10 September 2026
Having a Product Video Made: Deliverables, Costs, Process
What a product video actually delivers, how to pin the deliverables down before you book, and when a studio or a creator is the right tool.
Contents
Having a product video made means two completely different orders today. Either a studio production: a team, lighting, a concept, the product on a clean background, and at the end one finished film for your website, shop, and trade fair booth. Or a video in the style of a user post, filmed by one person in a real apartment, made for ads on Meta and TikTok. The two deliver different files for different places, and they are ordered differently. I do the second. This text also says when the first is the better choice.
Studio or living room: two different orders
| Studio production | Product video from a creator | |
|---|---|---|
| On screen | the product, often cut out; a person is a separate line item | a person using the product |
| Format | landscape or square for website, shop, and trade fair | 9:16 vertical, 15 to 45 seconds |
| Where it runs | website, shop, trade fair, retailer portals | ads on Meta and TikTok, your own profiles |
| Delivery time | depends on studio slot, team, and post-production | 5 to 10 working days from a confirmed brief |
| Price | no figure of my own, see the paragraph below the table | 250 to 1,150 euros depending on the package |
The figures in the right-hand column are my own, checked on 10 September 2026. For the left-hand column I deliberately give neither a price range nor a number of weeks: I do not produce in a studio, I have no research of my own on file for it, and a figure without a verifiable source does not belong in a guide. If you want to compare the two routes, ask the production company for a written offer that fills in the same lines as the checklist further down. Then you are comparing services and not headlines.
This is exactly where the two worlds part ways. In a studio, the person on screen is a line item that gets added. In a user-style video, that person is the content. What sits behind the second route is set out in detail in What Is UGC? Definition, Formats, and What Brands Use It For.
What actually arrives at your end
Deliverables means: which files, in which format, with which rights, in which language, and by which route. How far an offer takes that varies from provider to provider. So here is first what you get from me, and below it a checklist you can put in front of any offer, mine included.
The edited files. Vertical in 9:16, 15 to 45 seconds long, with the sound and the light that come out of a normal apartment. That is the format Reels, TikTok, and Stories take without any rework.
Several hooks instead of one film. An ad test needs variants, not a polished film. A brand storytelling video I produced for Femtasy reached 636,000 organic views. That is a reach figure and not proof of sales, but it shows what matters: whether someone stays is decided in the opening seconds, not by image quality.
The raw footage. Unedited material is a separate line item and is not included in the package prices below. Whether it comes along, how much of it, and at what resolution, we settle before booking and write into the offer.
The feedback after delivery. One to two feedback rounds are my standard, and that is what it says in Booking a UGC Creator too. Where the line between a revision and a new take runs is answered in the questions below. How many rounds apply to your project belongs in the offer.
The usage rights. Organic use and paid ads for twelve months, DACH region. Whitelisting as well as Meta and TikTok Spark Ads come on request. Anything beyond that, a larger territory or a longer term for instance, we agree beforehand and put in writing. Scope of rights checked on 10 September 2026. This is practice from my own offers, not legal advice.
The language version. Voiceover in German, English, Russian, or Polish, plus on-screen text. Whether several language versions belong in one package goes into the offer: it is a price factor, not an automatic extra.
The delivery route. File or link, plus a short note on why I made the calls I made during the shoot. How long a link stays valid belongs in the offer as well.
The checklist for your offer
You can copy this block into your enquiry, to me and to any other provider. Anyone who sends it back filled in has settled the deliverables before anything is filmed.
Deliverables, please confirm in the offer
Number of finished videos: ....
Number of hooks per video: ....
Aspect ratio: 9:16 / plus 4:5 / plus 1:1
Length per version: .... seconds
Raw footage: yes / no, scope: ....
Subtitles: burned in / separate file / not included
Language versions: DE / EN / RU / PL
Revision rounds: included: .... surcharge per extra: ....
Usage rights: term, channels, territory
Product sample: quantity, who pays shipping, return yes/no
Delivery: file / link, link valid until ....Four lines describe services that are either included or charged extra depending on the offer: raw footage, subtitles, revision rounds, and the return of the product sample. Have them filled in before you book. Then the scope is fixed before anyone sets up a camera.
What is not part of the deliverables
I deliver video files plus the scope of use we agreed beforehand. What is transferred is that agreed scope, no more. This is practice from my own offers, not legal advice, as of 10 September 2026.
Not included: running and managing the campaign, reporting from your ad account, a studio with a lighting setup and a cut-out product, 3D animation or rendering, a music license for TV and radio, and the translation of whole campaigns including landing pages. If your plan depends on any of that, you need a production company or a media agency, not me.
How it runs, in brief
I answer an enquiry within 24 hours. From a confirmed brief there are 5 to 10 working days until delivery (as of 10 September 2026). From the first message to the finished file it takes longer, because the first conversation, the briefing, the shipping of the sample for physical products, and your approvals come before that. For that whole route I give one to three weeks in Booking a UGC Creator: How the Collaboration Works, with day windows per step. So the two figures measure different things: one the production, the other the whole process. What you contribute yourself is the product, the audience, the message, and one person who signs off.
What it costs
| Package | Price | What is included |
|---|---|---|
| One video | from 250 euros | one finished 9:16 edit, usage rights for organic and paid for twelve months |
| Three videos | from 700 euros | three edits with different hooks, otherwise the same scope |
| Five videos | from 1,150 euros | five edits, enough material for an ad test with several hooks |
Prices and scope of rights checked on 10 September 2026. Whitelisting as well as Meta and TikTok Spark Ads are available on request. Raw footage, additional aspect ratios, further language versions, and revision rounds beyond the standard are separate line items and are agreed in advance.
So the difference from a studio production lies less in the single price than in the number of pieces: a package delivers several versions to test, a studio production delivers one film with a high effort per shot. What pushes a video price up or down is broken down in What Does UGC Cost? Price Ranges and Packages at a Glance.
When I am the wrong choice
There are products for which a user-style video is the weaker tool. A machine that has to be explained as a 3D animation. Jewelry or furniture that lives on studio light and macro shots. An image film for the home page or the trade fair booth. Software whose benefit only becomes clear after a longer explanation. In all those cases a production company is the right address, and I would rather say so beforehand than after the shoot.
The other way round, the studio is the weaker tool when your product is used in everyday life and has to hold up in the ad feed: cosmetics, kitchen appliances, apps, supplements, subscription boxes. There, a neatly lit product on a white background shows exactly what the thumb scrolls past all day long.
Tell me briefly what you have in mind. I will get back to you with an honest assessment and a quote.
Send a requestFrequently asked questions
Do I have to send in my product, and do I get it back?
With physical products, yes. How many units are needed depends on how many variants or colors should appear in the video. Who pays for shipping, and whether the sample goes back after the shoot or stays, belongs in the offer before you ship anything. With apps, software, and digital products the step falls away, a test account is enough.
Can I also get the video in landscape or feed format?
The standard is 9:16 vertical, the format for Reels, TikTok, and Stories. If you also need a 4:5 version for the Meta feed or a landscape video for your website, we settle that before the shoot. It is not an automatic part of the delivery, it is a line in the offer.
Who writes the script, me or the creator?
You supply the product, the audience, and the message, and I write the script. Before the shoot you get the concept for approval, so that changes happen while they still cost nothing. If you already have a finished script, I shoot to it. Both work, it just has to be clear before the briefing which of the two applies.
When is feedback a revision and when is it a new take?
One to two feedback rounds are my standard. A revision is anything that relates to the approved concept: cut length, order, on-screen text. A new hook, a different setting, or an additional language version is not a revision, it is a new take. How many rounds apply to your project, and what a further take costs, is set out in the offer and agreed before the shoot.
Can I use the video on my product page and on Amazon?
That depends on the usage rights you agreed, not on who holds the file. My standard covers organic use and paid ads for twelve months in the DACH region. Product pages in your own shop and marketplaces such as Amazon go into the offer as well if you need them. This is practical experience, not legal advice, as of 10 September 2026.